On it's 11th year, "Fitness.Fashion" is the flagship runway project of Samsung and Philippine Daily Inquirer Lifestyle and Sports sections. No other than Senator Pia Cayetano is the founding mother of the said fashion show.
The fashion show was held on July 31, 2008 at the Rigodon Ballroom of the Peninsula Manila in Makati City.
With the support of Caltex, HSBC, Mastercard and Peninsula, the show had 12 sought-after designers melding their creations with the latest brand collections: Kipling with Vic Barba; Fila with Lulu Tan- Gan; Nike Golf with Anthony Nocom; Speedo with Louis Claparols; Adidas with Patrice Ramos-Diaz and Rhett Eala; Marks & Spencer with Arcy Gayatin; Aigle and Oxbow with Rajo Laurel; Bench with Joey Samson; and Puma with Ivarluski Aseron and Randy Ortiz.
Personalities like Senator Pia Cayetano, Waterfront GM Marco Protacio, jewelry designer Tweetie de Leon-Gonzalez and socialite Amparito Lhuillier were among the big names who gamely participated in the event.
“Fitness.Fashion” also scored a coup with the runway debut of fitness enthusiast and sports advocate Sen. Pia Cayetano. Other guest models were Akiko Thompson, Amanda Carpo, Rina Go, Paolo Abrera, Phoemela Baranda, Svetlana Osmeña, Jeena Lopez, Enchong Dee, Ruby Gan, Fely Atienza, Trishan Cuazo, catwalk queens Tweetie de Leon- Gonzalez and Apples Aberin-Sadhwani, and Inquirer’s own Tessa Prieto-Valdes and Leica Carpo.
Plus including Marina Benipayo, Patty Betita, Annette Coronel, Suyen Chi, Wilma Dassent, Kennevic and Kennie Asuncion, Mico Aytona, Lucky Mercado, Andrea Torres, Monica Verallo, Fred Payawan, Sam Concepcion, Kevin Lapena, Cheska Ortega, Miguel Aguila, Kamae de Jesus, Dino Imperial, Bianca Manalo, Sam YG, Say Alonzo, Japoy Lizardo, Nica Calapatan, Chris Tiu, Tim Polero, Anton Asistio, Sara Castaneda, Javi Benitez, Katrice delos Reyes, Michael Christian Martinez, Micco Sollano, Marielle Infantado, Kyle Arrieta, Rafael Olbes, Eugene Herrera, Nash Aguas, Prince Carlos, Lukas Magallano, Princess Gaiser, Dzi Gervacio, Mika Reyes, Juami Tiongson, Kiefer Ravena, Thirdy Ravena, Jai Reyes, Mikee Reyes, Ricci Rivero, Jeron Teng, Matteo Guidicelli, Tyson Sy, Mark Bumgarner, Enzo Pastor, Illac Diaz, Ginggay Joven-dela Merced, Paco Magsaysay, Maggie Wilson, Divine Lee, Camille Villar, Mons Romulo-Tantoco, Zanjoe Marudo, Jake Cuenca, Victor Basa, Jon Avila, Rayver Cruz, Richard Gomez, Dingdong Dantes, Diether Ocampo, John Estrada, Priscilla Meirelles, Kristine Hermosa, Johnny Litton, Anton San Diego, Tomy Florencio, JC Buendia, Jojie Lloren, Ito Curata, Anton Mendoza, Bataan Rep. Albert Garcia, Batangas Vice Governor Mark Leviste, Tony Abad, Sander Tantoco, Santi Picornell and Michelle Pantoja.
On its first anniversary — held at Quirino Grandstand, Rizal Park, Manila on July 31, 2009 — their major guest stars were Bianca Araneta; Julia Clarete; Cheryl Cosim; Daphne Osena; Pia Guanio; Kenji Marquez; Derek Ramsey; JM Rodriguez; and Audrey Tan-Zubiri. But they managed to give away prizes to the live audience — mostly refrigerators. The high point of the event was when the cast members released doves — plenty of them.
Our additions in the Manila leg of the fashion show are Anne Curtis, Judy Ann Santos, Marian Rivera, Jodi Sta. Maria, Martin Nievera, Pops Fernandez, Jolo Revilla, Edu Manzano, Bianca Manalo, Ryzza Mae Dizon, Richard Gomez, Lucy Torres, Ogie Alcasid, John Estrada, Rissa Mananquil-Trillo, Dingdong Dantes, beauty queens Venus Raj and Shamcey Supsup, actors Rayver Cruz and Daniel Matsunaga, volleyball player Gretchen Ho, Robi Domingo, Diego Loyzaga, Ella Cruz, Luigi D’ Avola, Bubbles Paraiso, Robin Nievera, Amber Davis, interior designer Cheyser Pedregosa, CJ Jaravata, eventologist and TV host Tim Yap, Kean Cipriano, Boom Gonzales, Luke Landrigan, TV host-model Marc Nelson, Divine Maitland-Smith, Jessica Connelly, Stefan Aliño, Sandra Seifert, fashion blogger Dani Barretto, Bianca Gonzalez, Kiefer Ravena, Phil Younghusband, Heart Evangelista, Carla Abellana, Allison Harvard, Solenn Heussaff, Lovi Poe, Rocco Nacino, Atom Araullo, Alden Richards, Maine Mendoza, Drew Arellano, Jason Abalos, JC Intal, Mike Tan, Matteo Guidicelli, Gabbi Garcia and Ruru Madrid, Maymay Entrata and Edward Barber, Chynna Ortaleza, Gabby Concepcion, Tony Labrusca, Derrick Monasterio, Jeric Gonzales, Gil Cuerva, Elise Joson and McCoy de Leon, Enrique Gil, Alex Gonzaga, Janine Gutierrez, Bianca Umali, Miguel Tanfelix, child actor Alonzo Muhlach, Ricci Rivero, Johnvic de Guzman, Kianna Dy, JC Santos, Tommy Esguerra, MYX VJ Donny Pangilinan, Hannah Pangilinan, Alwyn Uytingco, Vin Abrenica, Victor Silayan, John James Uy, Shaira Mae Dela Cruz, McDonald’s ambassadors Xian Lim and Jessy Mendiola, and athletic brothers Jeron Teng and Jeric Teng, Chesca Garcia-Kramer and kids Kendra and Scarlett, Dimples Romana and daughter Callie, and football players and brothers Anton and Armand del Rosario, Einar Ingebrigtsen, Paulo “Kuya Pao” Pingol, Kenneth Cruz and Vince Ferraren, LA Aguinaldo, “Boys Night Out’s” Slick Rick, Tony Toni and Sam YG, Marj Sia and Harry Cheng, Coleen Garcia, Tony Taus, Andi Eigenmann, Nicole Anderson, figure skater Michael Christian Martinez, Gino Quillamor, Erwan Heussaff, Kris Aquino, Georgina Wilson, Liz Uy, BJ Pascual, Charina Sarte, Dong Ronquillo, Nix Alanon, Tanner Mata, Tyler Mata, Emilio Francisco Perez, Loisa Andalio, Sofia Andres, Maria Fabiana, Ronnie Alonte, Khalil Ramos, Maris Racal, Ivan Dorschner, Lauren Reid, Kenzo Gutierrez, Alex Diaz, Ryle Santiago, Jameson Blake, Karen Reyes, Klea Pineda, Lharby Policarpio, Jak Roberto, Kelley Day, Zeus Collins, Sue Ramirez, James Reid and Nadine Lustre, JM de Guzman, Joshua Colet, Ben Isaac, Jess Wilson, G3 San Diego, Vivoree Esclito, Hannah Locsin, Kim Cruz, Javi Cang, Luigi Pumaren, Carlos Laurel, Josefina Bolzico, Bryce Dyer, Miguel Romulo, Gretchen Fullido, Kylie Verzosa, Alice Dixon, Bianca King, Tippy Dos Santos, Christian Bautista, Nico Bolzico, Carla Humphries, Richard Juan, Chi Gibbs, Anton Cruz, Cristalle Belo-Henares with husband Justin Pitt, Karylle, Vicki Belo, Hayden Kho, Andre Drilon, Kyle Echarri, Pat Sugui, Jacob Munez, Denden Lazaro, Kaye Tinga, Rosenthal Tee, Champ Lui Pio, Mike Carandang, JP Anglo, Paolo Maranan, Sam Milby, Chie Filomeno, Fabio Ide and Troy Montero.
